Cero - Cookie Policy

Cookies are small text files placed on your device when you visit a website. They let the site recognise your device, remember your preferences, and understand how the site is used. We also use similar technologies, including pixels, tags, and local storage which we refer to collectively as "cookies."

• Essential cookies - required for the Site to work (for example, security, load balancing, and remembering your cookie choices). These do not require your consent.
• Analytics cookies - help us understand how visitors use the Site so we can improve it (for example, Google Analytics). Set with your consent where required.
• Advertising and measurement cookies - help us measure and optimise our marketing campaigns (for example, Meta Pixel, TikTok Pixel, Google Ads). Set only with your consent.

The main cookies and technologies on the Site are listed below. The exact set may change as we update the Site; where we use a consent-management tool, it keeps a current list which you can view and manage at any time via the "Cookie settings" link in the footer.

• _ga, ga* (Google Analytics) - Analytics. Distinguishes users and measures site usage. Duration: up to 2 years.
• _gid (Google Analytics) - Analytics. Distinguishes users. Duration: 24 hours.
• ph*posthog (PostHog) - Analytics. Distinguishes users and measures site usage. Duration: up to 12 months.
• _fbp (Meta / Facebook Pixel) - Advertising & measurement. Measures and optimises ad campaigns. Duration: up to 3 months.
• _ttp (TikTok Pixel) - Advertising & measurement. Measures and optimises ad campaigns. Duration: up to 13 months.
• _twpid (X / Twitter Pixel) - Advertising & measurement. Measures and optimises ad campaigns. Duration: up to 13 months.
• Consent cookie (consent-management tool) - Essential. Stores your cookie preferences. Duration: up to 12 months.
• Session / security cookies (Cero) - Essential. Security, load balancing, and core functionality. Duration: session.

When you first visit the Site from a region where consent is required (such as the EU/UK), we display a cookie banner that lets you accept or reject non-essential cookies and manage your preferences. You can change your choices at any time via the "Cookie settings" link in the footer. Most browsers also let you block or delete cookies; note that blocking essential cookies may stop parts of the Site from working.

Some browsers offer a "Do Not Track" (DNT) signal. Because there is no consistent industry standard for DNT and third-party cookies may not honour it, our cookie banner and consent tool are the reliable way to control non-essential cookies on our Site.

We may update this Cookie Policy from time to time; we will post the updated version with a new "Last updated" date. Questions: hello@cero.finance.